Québecor World Headquarters°
location: Montreal, Canada
client: Québecor
In consortium with Martin Marcotte architects.
°Co-designed/cirected by MLauzon Senior Partner NOMADE
Photos by David Boyer
The Challenge
Located along the visual axis of Square Victoria, the Québecor headquarters occupies a strategic position in Montreal’s International District. The first challenge was to reposition the outdated building and create an architectural design that embodies the brand image of the media conglomerate while enhancing its presence in the area. The second was to add a second tower to the complex to consolidate all of the company’s activities in one place. The mission was to find meaningful ways to translate the company’s values and brand attributes into compelling architecture.
The Response
To achieve this, a new glass envelope slides in front of the existing structure, conveying both literal and figurative transparency while also enhancing the perception of the building's height. Thus, the skyscraper serves as an urban lantern in Place Victoria.